“小鲜肉”作为当下娱乐圈的香饽饽,是聚光灯下的焦点,他们为品牌带来意想不到的回报。以往各大奢侈品牌比的是谁历史悠久,谁资格老,现在则是要看谁家的代言人年轻,够嫩!品牌主可以老,但是品牌不可以老,当新生代消费群体成为主力军时,品牌主便不得不在重视传承与面向未来的结合中,卖力关注一下粉丝经济所带来的巨大效益。有人曾经发问:“奢侈品牌选择代言人的标准变了吗?” “Small fresh meat ” as the current entertainment of the incense sticks, is the focus of the spotlight, they bring unexpected returns to the brand. In the past than the major luxury brands who have a long history, who qualify for the old, now is to look at someone’s spokesperson young, enough tender! The main brand can be old, but the brand can not be old, when the new generation of consumer groups to become the main force , The brand owner will have to pay attention to the enormous benefits brought by the fan economy in the combination of attaching importance to inheritance and facing the future. Someone once asked: “The standard of choice of spokesman for luxury brand has changed?”