近年来,在电视、网络媒体等新兴传媒的冲击下,现在的地方广播电台已不是当年那样影响几代人的时候。如何在当今媒体竞争日益激烈、广播电视产业逐步走上市场化的形势下,进行地方广播电台节目定位、新闻“本土化”“品牌化”“平民化”的打造,对于扩大受众群,提升广播节目的含金量,实现社会效益和经济效益双丰收具有十分现实的意义。 In recent years, with the impact of emerging media such as television and online media, local radio stations are no longer the kind that affected several generations in the same year. How to build a local radio program, news, localization, branding and civilians under the increasingly fierce media competition and the gradual liberalization of the radio and television industry? It is of great realistic significance to expand the audience, improve the gold content of radio programs and achieve double harvest of social and economic benefits.