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家用医疗器械与药品近几年在零售行业的表现大相径庭,单从增长速率来看,已经分别呈现扬与抑的态势。理性地看待这一状况,一是站在实体药店的立场,底子薄是不争的事实,那份“撑杆跳”式的成绩实在情理之中;一是居于网上药店的视角,以“降价”支点的粗放式竞争带来短期瞬时增效。如是语境下的增长是否具有可持续性,是否能够填平理想与现实间的沟壑,实在是行业人士心中的纠结。就我们看来,家用医疗器械市场的轨迹将与药品一致,每个角色也将因着他
In recent years, the performance of home medical devices and medicines has been quite different in the retail industry. From the perspective of the growth rate alone, the performance of the domestic medical devices and the pharmaceuticals have shown signs of ups and downs. Rational view of this situation, one standing in the position of an entity pharmacy, based on facts is an indisputable share of the “pole vault” type of performance is reasonable; one is living in the online pharmacy perspective to The “price cut” fulcrum of the extensive competition to bring short-term instantaneous efficiency. In the context of whether growth is sustainable, whether it can fill the gulf between the ideal and the reality is indeed the tangle of hearts in the industry. In our opinion, the trajectory of the home medical device market will be the same as that of the drug, and every character will be affected by him