商标权本质上是商标所有人对特定符号与特定商品之间对应关系的支配权,而不是对商标符号的支配权。[1]因此,侵犯商标权的本质并不是对物理标识的歪曲、篡改或者替换,而在于切断商标标识与生产商的联系,欺骗消费者使其发生混淆和误认,盗用商标权人诚实劳动所积累的商誉。商标的实际使用就是将特定商业标识与特定商品或服务建立联系,并且不断强化这种联系的动态过程。[2]换言之,商标应该 The trademark right is essentially the right of the owner of the trademark to control the correspondence between the specific symbol and the specific commodity instead of the control over the trademark symbol. Therefore, the essence of the infringement of trademark rights does not mean distorting, tampering with or replacing the physical signs, but rather cutting off the connection between the trademark and the manufacturer, deceiving the consumers to confuse and misidentify them, and stealing the trademark owner’s honest work The accumulated goodwill. The actual use of a trademark is the dynamic process of establishing a link between a particular trade mark and a particular good or service and constantly reinforcing that link. [2] In other words, the mark should be