什么是协同营销?“协同营销”(co-marketing)顾名思义是指一个企业全方位寻求自身品牌定位相一致的其他企业进行合作,通过共同分担营销费用,协同进行营销传播、品牌建设、产品促销等方面的营销活动,以达到共享营销资源,巩固营销网络目标的一种营销理念。 What is co-marketing? Co-marketing "(co-marketing), as the name implies refers to an enterprise all-around seek their own brand positioning consistent with other companies to cooperate, through the sharing of marketing costs, collaborative marketing communications, brand building, product promotion, etc. Aspects of marketing activities in order to achieve the sharing of marketing resources, marketing network to consolidate the goal of a marketing concept.