品牌战略在出版社各项竞争战略中处于核心地位 ,也可以说是其他各项战略的最终归属。同样令人关注的是近几年来 ,市场营销在我国图书出版业已成为一个热门话题 ,越来越多的出版社认识到市场营销的重要性并正在大力加以提倡和实施。其实市场营销的根本目的就是塑造品牌图书和品 The brand strategy is at the core of various competition strategies in the publishing house and can also be said to be the ultimate ownership of other strategies. Also of concern is that in recent years, marketing has become a hot topic in China’s book publishing industry, and more and more publishers recognize the importance of marketing and are vigorously promoting and implementing it. In fact, the fundamental purpose of marketing is to create brand books and products