近日,力帆股份召开2014年首次临时股东大会,会上,力帆董事长尹明善高调表示,2014年公司的目标之一是设立一家电商公司,这给摩托车行业销售的“第二战场”再添了一把火。力帆股份初次“触电”电商是在2013年,通过天猫销售了总值约100万元的摩托车零配件,2014年力帆的目标是通过自主设立的电商公司和利用天猫等已成熟的电商平台,销售额达到1000万元以上。据悉,力帆的电商公司主营业务仍是以销售汽摩整车和零部件为主,但会和天猫店销售模式有所不同,具体运行方针仍在讨论中。目前,我们可以从各摩企网店页面看到,其经营方式均是厂家运营,消费者网上下单后,由消费者所在地的商家负责发货。因为网上购车更迎合年轻消费群体口味,因此成功售出的产品多以大排量、个性化摩托车为主,成绩不错,但远达不到可观的数量,有评论说“仅相当于一个县级经销商的销量”。但是厂家绝对不会这么认为,电子商务在当前的主要目的是走通业务流程,注重模板不是销量,是要培养和训练厂家在这方面 Recently, Lifan shares held its first extraordinary general meeting in 2014, the meeting, Lifan chairman Yin Mingshan high profile, said in 2014 one of the company’s goal is to set up an e-commerce company, which gives the motorcycle sales “second battlefield ”Added a fire. Lifan shares initial “electric shock ” electricity supplier in 2013, through Lynx sales of motorcycle parts worth about 1000000 yuan in 2014, Lifan’s goal is through the establishment of e-commerce companies and the use of Lynx, etc. Has been mature e-commerce platform, sales reached 10 million yuan or more. It is reported that the main business of Lifan e-commerce company is still based on the sale of automobile and motorcycle vehicles and components, but will be different from the day-cat store sales model, the specific operating guidelines are still under discussion. At present, we can see from the motorcycle shop page, the mode of operation is factory operations, consumers online orders, the place of business by the consumer is responsible for delivery. Because online shopping more cater to the tastes of young consumers, so the successful sale of products and more large displacement, personalized motorcycle-based, good performance, but far less than the considerable number, there are commented that “only the equivalent of one Sales of county dealers ”. However, manufacturers will never think so, the main purpose of e-commerce in the current is to go through business processes, pay attention to the template is not sales, is to train and train manufacturers in this regard