企业要得以生存和发展,必须不断创新,及时开发新产品以更好地满足用户需求,占据市场竞争有利地位。随着全球经济环境的风云变幻,企业在产品创新过程中面临前所未有的诸多问题,要加强对企业产品创新过程的精细化管理,对其科学的分析与评估就非常重要。本文对企业进行产品创新所面临的若干问题提出分析与探讨。 Enterprises must survive and develop, we must continue to innovate, develop new products in a timely manner to better meet the needs of users, occupy a favorable position in market competition. As the global economic environment changes, companies face unprecedented problems in product innovation. To refine the management of product innovation, it is very important for their scientific analysis and evaluation. This article analyzes and discusses some problems faced by enterprises in product innovation.