论文部分内容阅读
目前我国大陆有近2000份报纸、近万种期刊、网站323万个、手机报1500多种,还有大量广播电台、电视台、楼宇电视、车载电视、户外媒体……据CTR(中国最大市场资讯及研究分析服务提供商)的调查,2003年每天接触三种媒体以上的受众比例为58.8%,2008年则达到62.7%。但受众每天接触媒体的总时间却增加不多,2009年总接触时间为325分钟,与上年大体持平,这说明传统媒体的接
At present, there are nearly 2,000 newspapers in our country, nearly 10,000 kinds of periodicals, 3.23 million websites and over 1500 kinds of mobile phones, as well as a large number of radio stations, television stations, building TVs, car TVs and outdoor media. According to CTR (China’s largest market information And research and analysis service providers), the proportion of audiences exposed to more than three kinds of media per day reached 58.8% in 2003 and 62.7% in 2008. However, the audience’s total contact with the media every day has increased modestly, with a total contact time of 325 minutes in 2009, which remained broadly in line with the previous year. This shows that the traditional media