一、问题的表象与实质企业文化成为我国企业管理“新潮”后,似乎依然滞留在渲染其重要性的阶段。之所以驻足不前,乃思想认识尚处于“感觉到了”的阶段,而未达到理解了“必然”的理性阶段;仅从成功企业的现象层次上认同企业文化的个性特征,以为强化本企业的传统个性就能形 First, the appearance of the problem and the actual corporate culture has become the “new wave” of corporate management in China, it seems to remain stranded in the stage of rendering its importance. The reason why you stopped short is that the ideological knowledge is still in the stage of “feeling” and it has not reached the rational stage of understanding the “inevitability”; only by recognizing the personality characteristics of the corporate culture at the level of the phenomenon of successful enterprises, it is believed that the company’s Traditional personality can shape