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对于营销者通俗概念是:营销者其任务是创造和维持对某种事物需求的专业人员。遗憾的是,这种观点对于营销者所面临的营销挑战范围来说过于狭隘。事实上,它只涉及了八个重要的和突出的营销任务中的两个。每个任务都要求一种特定类型的解决问题的行为和一种特定的营销概念的混合。
The popular concept for marketers is that marketers are tasked with creating and maintaining professionals who are in need of something. Unfortunately, this view is too narrow for the marketing challenges marketers face. In fact, it covers only two of eight important and prominent marketing tasks. Each task requires a mix of a specific type of problem-solving behavior and a specific marketing concept.