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旅游目的地的营销需要充分发挥网络作为交流媒体的重要作用。采用问卷形式，以海外消费者为调查对象，基于层次分析法构建评价模型。对比外文旅游目的地营销网站各项指标权重值发现，对于旅游推广而言，网站内容的信息质量起着决定性作用;以中国海外旅游推广网站为例，把海外消费者对网站评价指标权重的排序与实际得分进行对比，并综合这两种评价结果，从加强网站的可见性优化、互动性优化以及网站价值的战略性定位等3个方面提出了建议。
The marketing of travel destinations needs to give full play to the network as an important part of communication media. Using the form of questionnaires, taking overseas consumers as the survey object and building the evaluation model based on AHP. Compared with the weights of various indicators of foreign-language tourism destination marketing websites, it is found that the information quality of website content plays a decisive role in the promotion of tourism promotion. Taking the Chinese overseas tourism promotion website as an example, the ranking of overseas consumers on website evaluation index weights Compared with the actual scores, and combining these two evaluation results, suggestions are put forward from three aspects: strengthening the visibility of the website, optimizing the interaction and strategic positioning of the website value.