如何在新市场形势下,巩固、甚至扩大原有市场份额是所有发行公司面临的共同问题。结合多年的发行工作经验,我认为通过以下几方面的创新或加强,能够有效地促进和推动发行工作。加强发行队伍建设报刊发行作为服务性行业,人的因素在公司经营中发挥重要作用。拥有一支思想好、业务精、作风硬的发行队伍是发行竞争中攻无不克、战无不胜的保障,是提升发行公司核心竞争力,实施差异化竞争的基础。由于历史原因,都市报发行队伍普遍 How to consolidate and even expand the original market share in the new market situation is a common issue for all issuers. Combined with many years of working experience in distribution, I think through the following aspects of innovation or strengthening, can effectively promote and promote the distribution. Strengthen the issuance of the ranks of newspapers and magazines as a service industry, human factors play an important role in the company’s operations. Having a well-thought-out, professional and hardworking distribution team is an indisputable and invincible guarantee in the issuance of competitions, and is the basis for enhancing the core competitiveness of issuers and implementing differentiated competition. Due to historical reasons, the Metropolitan News Distribution team is widespread