宜兴报复刊六年多来,发行份数逐年上升,现在已达四万二千多份。在当前报纸林立、竞争激烈的情况下,宜兴报为什么能得到这样的发展?我们认为,主要原因是:经常调查,研究读者;扬长避短,发挥优势。县报的优势,就在于同广大读者最接近。为了充分利用、发挥这种优势,每年结合发行工作,我们总要派人对读者进行调查,认真听取他们对报纸的意见。今年4月上旬,我们还专门派人作了一次读者抽样调查。记得宜兴报在1980年3月初复刊时,主要是围绕“办给谁看”和“怎样办”这两个问题, Yixing revenge more than six years, the number of copies increased year by year, it has now reached more than 42,000 copies. In the current newspaper everywhere, under intense competition, Yixing News why can we get such a development? We think the main reason is: regular survey, research readers; avoid weaknesses, give full play to advantages. The advantage of the county newspaper is that it is the closest to readers. In order to make full use of this advantage, we should always send people to investigate our readers and carefully listen to their opinions on newspapers in combination with the issuance of work each year. In early April this year, we also sent a special sample survey of readers. I remember Yixing newspaper in early March 1980 when the resumption of newspapers, mainly around “do for whom to see” and “how to do” these two issues,