“软实力”、“智能管道”成为今年电信运营业炙手可热的流行语,当国内3G网络建设和市场推广大潮逐渐退去,运营商清醒地意识到,未来市场的争夺不再是用户数量的竞争,而是客户需求挖掘、服务感知提升的较量。于是,转身后台支撑系统,通过完善智能的支撑平台为客户打造出个性化的服务体验成为了各运营商不断努力的目标。然而,实现这一目标并非易事。由于运营商各个系统平台的建设时间不同,厂商分工不同,整体规划又是在实践中不断得以完善,因此当日益复杂的业务需求迫使越来越多的业务平台争先上线时,一连串“负面效应”也逐渐暴露出来。这其中,后台业务系统间的数据不一致问题始终是运营商IT人员多年来无法彻底解决的困扰之一,它不仅严重影响了各子系统之间的互联互通,同时也为运营商着力推动的深度营销环节造成了障碍。在2011年,各地运营商已经针对数据不一致问题开始着手解决,比如一些省份开始建设统一的数据稽核平台。那么,我们究竟应该如何看待数据不一致问题所带来的影响,并找到根除这一症结的关键。 “Soft power ”, “smart pipe ” has become a popular buzzword in telecom industry this year. As the domestic 3G network construction and marketing tide gradually recede, the operators are soberly aware that future market contention will no longer be a user The number of competition, but customer demand mining, service perception to enhance the contest. As a result, turn around the backstage support system, through the improvement of intelligent support platform for customers to create a personalized service experience has become the goal of all operators continue to work hard. However, achieving this goal is not easy. Due to the different construction time of operators’ various system platforms and the different division of labor among manufacturers, the overall planning is constantly being improved in practice. Therefore, as more and more complex business requirements force more and more business platforms to become the first to go online, a series of negative effects "Gradually exposed. Among them, the background data inconsistency between business systems has always been operators IT staff over the years can not be completely solved one of the problems, it not only seriously affected the interoperability between subsystems, but also for the operators to promote the depth Marketing has created obstacles. In 2011, operators around the world started to tackle the problem of data inconsistency. For example, some provinces started to build a unified data audit platform. So how do we think about the effects of data inconsistencies and find the key to eradicating this crux.