2012年中国运动品牌市场哀鸿遍野,被库存危机扼住喉咙的各大品牌纷纷关闭门店,裁员减支,几乎所有门店都打出大大的“SALE”标志,那些曾经摆放在壁板上的运动鞋被凌乱地堆成促销堆头,市场的供求曲线此刻如同巨蟒,紧紧缠绕着众多运动品牌。然而,在这样的寒冬中,阿迪达斯却成为唯一的“例外者”。保持合理的库存,在其他品牌门店纷纷关闭的情况下,阿迪达斯在2012年狂飙突进,相对于500家新店的开店 In 2012, the Chinese sports brand market was devastated, and the major brands that had been choked by the stock crisis closed their stores and cut back staff. Almost all the stores had a big “SALE” sign. Those movements that were once placed on the siding The shoes were piled up into messy piles, and the supply and demand curve of the market was like giants at the moment. It was closely tied to many sports brands. However, Adidas became the only “exception” in this winter. Maintaining reasonable inventory, adidas surged in 2012, compared to the opening of 500 new stores, as other brand stores closed.