动漫产业在当今世界中已占有举足轻重的地位,通过它可以反映了一个时代的内容和一个国家的特色.而且受众非常广泛,从儿童到成年都有许多的动漫爱好者,在动漫作品中所反映的内容也时刻影响到他们.特别是本文中谈到的动漫明星,它所带来的社会效应是巨大的,这其中有对大众的影响,和它所带来的效益.因为动漫明星就是一种媒介形象,而媒介在当今社会必不可少并且无处不在,所以这样就会产生明星效应,加上网络化的普及,动漫产品的增多,这种效应会越来越大,不仅有物质方面的也有精神方面的.在这方面进行一定的探讨,会对我国动漫事业的发展产生积极作用. The animation industry occupies a pivotal position in today’s world, through which it can reflect the content of an era and the characteristics of a country, and its audience is very wide ranging from children to adulthood. Many animation enthusiasts reflect in the animation works Of the content also affect them at all times.Especially the animation star mentioned in this article, its social effect is huge, which has the impact on the public, and the benefits it brings.Because the animation star is a Media images, and media in today’s society is essential and ubiquitous, so this will have a star effect, coupled with the popularity of the network, animation products, the effect will be more and more, not only in material aspects There are also spiritual aspects in this area to conduct a certain discussion, will have a positive effect on the development of animation industry in our country.