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公司保守派以“名牌产品不赚钱”和“经销商别无选择”为由,漠视经销商利益,此尴尬僵局一拖就是五年;区域销售经理舒雨默认进货联盟和价格残杀,依靠左右逢源的方式维系厂商关系,我认为公司和舒雨的做法都不可取。笔者甚至断定,S 市最大的经销商王老板要弃舒雨而去了。因为五年来维持现状,已经意味着保守派的意见占据了上风,A 公司实行总代理制的可能性也就几乎为零。由于 S 市所有的经销商都在抱怨,因此若听之任之,今后要“造反”可能不只是一个王老板了。笔者认为,A 公司零售价格管控不力,甚至纵容经销商砸价,是造成经销商利润下降的根本原因。为此提供几点解决思路如下:
Conservative companies to “brand-name products are not profitable ” and “dealers have no choice ” as an excuse for the interests of dealers, this embarrassing impasse is a delay of five years; regional sales manager Shu Yu acquiescence of the purchase of coal and price slaying , Rely on both ways to maintain the relationship between manufacturers, I think the company and Shuyu's practices are not desirable. I even concluded that the king of the city's largest dealer Wang Shu to abandon the rain away. Since the status quo has been maintained for five years, it has meant that the views of conservatives have gained the upper hand and that there is almost no possibility that Company A will adopt a general agent system. Because all the dealers in S city are complaining, so if you do not want to, in the future to “rebel ” may not just a king. In my opinion, A company retail price control ineffective, and even condoned the dealer smashing price, is the root cause of dealer profits decline. To provide some solutions to this as follows: