要实现公司的高盈利战略目标,有必要通过加强激励报酬机制有效性来鼓励销售人员的积极行为,翰威特咨询公司对销售人员激励机制有效性设计做了深入的研究,发现在既定的销售策略下,成功的激励方案对于强化和推进销售力量拥有独特的作用。 In order to realize the company’s high-profit strategy, it is necessary to encourage the sales staff’s positive behavior by strengthening the effectiveness of the incentive compensation mechanism. Hewitt Consulting Company has conducted in-depth research on the effectiveness design of sales force incentive mechanism and found that in the established sales Strategy, a successful incentive program to strengthen and promote sales force has a unique role.