运用修辞是演讲的一个主要特点,演讲的感染力、号召力和鼓舞力在很大程度上决定于演讲主体对修辞手法的运用水平,演讲艺术的魅力和鼓动性离不开对语言修辞的恰当运用。在演讲修辞的运用过程中,演讲主体不能忽视听众的接受心理。本文在分析定位演讲修辞核心因素的基础上,探讨了演讲修辞所应该建立起来的听众接受心理机制。 The use of rhetoric is a key feature of speech. The appeal, appeal and encouragement of speech are largely determined by the level of rhetoric used by the subject. The charm and motivation of speech art can not be separated from rhetoric use. In the use of speech rhetoric, the subject of speech can not ignore the audience’s psychological acceptance. Based on the analysis of the core factors of positioning speech rhetoric, this article explores the listener acceptance psychology mechanism that speech rhetoric should set up.