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终端致胜,渠道为王。农机渠道承载着企业营销目标和终端用户需求,把握环境变化趋势,分析、顺应目标市场的需求及发展规律,不断加强渠道管理、促进产品销售是农机企业面临的—项重要任务。农机渠道发展不断实现升级我国农机渠道建设不断加强、完善渠道网络,健全销售体系,推动市场营销工作得到了较快发展。农机营销渠道已成为推动企业发展、传递产品价值、满足市场需求的有效载体。1.渠道发展形成自身规律从整体上看,我国农机市场经过60多年
Terminal wins, the channel is king. Agricultural machinery channel carries the enterprise marketing objectives and end-user needs, grasp the trend of environmental changes, analysis, comply with the needs of the target market and the development of law, continue to strengthen channel management and promote product sales are facing agricultural machinery enterprises an important task. The development of agricultural machinery channels continue to upgrade China’s agricultural machinery channels continue to strengthen and improve the channel network and improve the sales system to promote the marketing has been rapid development. Marketing channels of agricultural machinery has become an effective carrier to promote the development of enterprises, transfer the value of products and satisfy market demand. 1. Channel development to form its own law As a whole, China’s agricultural machinery market after more than 60 years