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国家自然科学基金项目(70772096)项目负责人:马钦海本项目负责人马钦海教授多年来致力于服务管理研究。在国内外最早提出了服务产品的结构化概念,系统阐释了服务产品的结构要素。本项目是对服务产品的顾客社会规范属性进行深入探讨。
National Natural Science Foundation of China (70772096) Project Leader: Ma Qin Hai The project leader Professor Ma Qinhai has devoted himself to service management research for many years. At home and abroad put forward the first structured concept of service products, system components of the service product structure. This project is to conduct an in-depth discussion on the customer social norms attributes of service products.