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我国新疆地区地域辽阔,涵盖了多个民族,拥有丰富的自然和人文旅游资源,尤其是二十世纪九十年代以后,新疆的旅游业得到了快速的发展。当然,作为旅游业中的重要组成部分,新疆的旅游纪念品也有着较大的开发空间,并且附加值高,能够较好地拉动当地的经济发展。但是,从现阶段新疆各地的旅游纪念品销售来看,销售品种依然以手工产品为主,没有较好地体现新疆旅游纪念品的文化和地域特色,导致存在很多问题,使得旅游纪念品的开发和设计空间狭隘。现本文就简单总结了几点新疆旅游纪念品存在的问题,并尝试提出了解决策略,以促进新疆地区的经济和文化发展。
China’s Xinjiang region has a vast territory, covering a large number of ethnic groups and rich natural and humanistic tourism resources. Especially after the 1990s, the tourism industry in Xinjiang has been rapidly developed. Of course, as an important part of tourism, tourism souvenirs in Xinjiang also have a large space for development and high added value, which can better stimulate the local economic development. However, judging from the sales of souvenir souvenirs in all parts of Xinjiang at this stage, the sales varieties are still mainly handmade products, which do not reflect the cultural and geographical features of souvenir tourism in Xinjiang well, resulting in many problems that cause the development and design space of souvenir souvenirs narrow. Now this article briefly summarizes the problems existing in tourism souvenirs in Xinjiang, and attempts to propose solutions to promote the economic and cultural development in Xinjiang.