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随着全球化经济的不断发展,各国之间的联系也在逐渐增强。英语作为一门世界的通用语言,在人们的生活中起到了重要的作用。从英语的应用性上来讲,广告英语的商业性和语言价值都非常高。在高中学习中,我们不仅能够从语言的特点之中看出其创新性,还能够突出一定的翻译策略。因此,本文针对广告英语语言的特点,对其翻译策略进行研究。
As the global economy continues to evolve, the linkages between countries are also gradually increasing. As a universal language in the world, English plays an important role in people’s lives. In terms of the applicability of English, the commercial and linguistic value of advertising English is very high. In high school, we not only can see its innovation from the characteristics of language, but also can highlight certain translation strategies. Therefore, this article aims at the characteristics of advertising English language and studies its translation strategy.