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近几年来电视事业迅猛发展,对原有的社会文化格局产生了强烈冲击,电视文化愈来愈成为大众满足精神文化需求的主渠道。电视广告作为电视文化的内容之一,它用形象化的艺术语言概括企业产品的
In recent years, the rapid development of the TV business has had a strong impact on the original social and cultural patterns. Television culture has increasingly become the main channel for the public to meet their spiritual and cultural needs. Television advertising as one of the contents of television culture, it uses the visual language of art to summarize corporate products