随着我国电力体制改革的不断深化,国内的电力供需矛盾得到了缓解。为了促进电力供需均衡的可持续发展,电力企业要加强电力营销,充分利用信息化管理技术,使电力企业的电力营销工作得到创新和发展。本文首先阐述我国电力营销信息化管理中的现状,并在此基础上研究促进电力营销信息化管理的有效策略。 With the continuous deepening of China’s power system reform, the contradiction between domestic power supply and demand has been eased. In order to promote the balanced development of power supply and demand, power companies should strengthen their power marketing and make full use of information technology to make their power marketing innovations and developments. This paper first expounds the current situation of China’s electricity marketing information management, and on this basis, studies the effective strategy of promoting electricity marketing information management.