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4G技术的到来加快了移动互联网时代的进程,提升了手机传输信息的速度,使人们的生活加速进入数字化时代。智能手机与平板电脑在移动网络环境下的普及使用,以及屏幕触控带来的全新感受,可使人们更加快捷的接受广告传递出的信息。微视界环境下的这种触手可及的人机交互,呼之欲出的广告画面,在改变着人们进行传播活动时的心态。本文通过透析微视界环境中的广告创意及传播方式,为研究网络用户业内同行提供一些参考。
The advent of 4G technology speeds up the process of mobile Internet era, improves the speed of mobile phone transmission of information and accelerates people’s life into the digital age. The widespread use of smartphones and tablets in the mobile web environment and the new feel of on-screen touch enable people to accept the information they deliver faster and faster. This kind of human-computer interaction within the micro-vision environment, ready-made advertising screen, changing people’s communication activities when the mentality. In this paper, through the dialysis microdisplaying environment advertising creative and dissemination methods for the study of network users in the industry to provide some reference.