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彩电产品面板价格上涨加快产品升级中怡康推总数据显示,2016年1~9月,国内市场累计销售3,713万台彩电,同比增长6.8%,零售额累计1,069亿元,同比下滑10.2%,彩电均价2,878元,去年同期3,424元,下调幅度达到546元。从月度变化趋势来看,传统促销节点春节和五一市场表现不佳,量额同比均出现下跌,与此同时4月、6月和9月成为新的销售旺季,使得全年的促销节奏更加分散化和常态化。
In the first half of 2016, the domestic market sold a total of 37.13 million color TV sets, an increase of 6.8% over the same period of last year. Total retail sales totaled 106.9 billion yuan, down by 10.2% year-on-year. Color TV sets The average price of 2,878 yuan, 3,424 yuan last year, a decrease of 546 yuan. From the perspective of monthly trends, the traditional promotion nodes performed poorly in the Spring Festival and May 1 markets, with the volume falling both year-on-year, while April, June and September became the new sales season, making the year-round promotional pace even more Decentralized and normalized.