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传统文化作为一种文化精髓,它是现代中国动画原创的文化土壤,更是创造具有中国文化特征的动画形象,也是开拓中国自己的动画市场的重要源泉。同时又因国外动画对中国动画市场的冲击,以及国人对传统文化的不重视,导致中国动画缺少具有中国特色的名牌动画形象,丢掉了自己的市场和中华民族文化观念,这已经形成一种文化上的战略意义问题。
As a kind of cultural essence, traditional culture is the original cultural soil of modern Chinese animation. It also creates animated images with Chinese cultural characteristics and is also an important source for exploring China’s own animation market. At the same time, due to the impact of foreign animation on the Chinese animation market and the neglect of traditional culture by Chinese people, Chinese animation lacks its own market and concept of Chinese culture due to its lack of brand-name animation images with Chinese characteristics. This has led to the formation of a culture On the strategic significance of the problem.