湖南电视台公共频道是中共湖南省委、省政府、省广电集团根据中宣部、国家广电总局要求而开办的政策频道、公益性平台。主要以“公益公用、共生共荣”为办台宗旨,以“小队伍、大合作、集约化、高品位”为基本运作思路,以国内外电视精品为基本节日素材进行精编再创作。本文将利用swot分析法从优势、劣势、机遇和挑战四个方面来分析湖南公共频道节目的产品营销。 Hunan TV station public channel is the CPC Hunan Provincial Committee, the provincial government, the provincial radio and television groups in accordance with the Central Propaganda Department, State Administration of Radio opened policy channels, public welfare platform. Mainly to “common public, symbiotic and common prosperity,” as the purpose of the Taiwan Affairs to “small teams, cooperation, intensive, high-grade ” as the basic idea of ​​operation, with domestic and foreign television boutique as the basic festival material for fine editing Create again. This article will use SWOT analysis from the advantages, disadvantages, opportunities and challenges in four areas to analyze Hunan public channel program product marketing.