正面宣传是指新闻媒体对社会生活中体现时代特色、代表社会主流、具有积极意义的人和事进行的具有倾向性的报道。坚持正面宣传为主是新闻报道的基本方针,也是作为党的新闻工作者的基本职责。当前,随着人们的生活方式和信息渠道日渐多元化,党报面临着日益激烈的市场竞争和受 Positive propaganda refers to the news media’s tendentious reports on people and events in the social life that reflect the characteristics of the times and represent the mainstream of the society and have positive significance. Adherence to the principle of positive propaganda is the basic principle of news coverage and the basic responsibility of the party’s journalists. At present, with the diversification of people’s life style and information channels, Party newspapers are facing increasingly fierce market competition and sufferings