期刊名称,简称刊名,是联系期刊与读者的纽带。期刊社在广告宣传活动中,也常把宣传重点放在刊名上,给读者留下深刻印象;读者也总是凭借记忆中的期刊名称购买期刊。若刊名被他人仿冒,期刊与读者之间的正常联系就会遭到破坏,期 Journal title, referred to as the title, is the link between the journal and readers. Periodicals in the advertising campaign, the publicity is often often focus on the title, to impress the reader; readers always rely on the name of the periodicals to buy journals. If the title is counterfeit by others, the normal link between the journal and the reader will be destroyed