旅游客源地的市场调查与研究,国外始于20世纪60年代中叶,最初的研究只注重分析旅游者本身的属性。随着旅游这一社会经济现象的发展,引起发达国家政府部门的关注,开始从事旅游流等旅游者行为方面的研究。1967—1969年英国地理学家罗杰斯主持了第一次实验性全国游憩调查,获得了有意义的旅游流规律资料。70年代中叶以来,出现了史密斯的《游憩地理学》和《旅游分析手册》,皮尔斯的《当代旅游、地理学分析》,从这些著作中可以看出学者们对客源研究的重视。80年代初,旅游地理学家 Market research and study of tourist origins, foreign countries began in the mid-1960s, the initial study focused only on the analysis of the tourist’s own attributes. With the development of tourism as a social and economic phenomenon, it has aroused the concern of government departments in developed countries and started to study tourist behavior such as tourist flow. 1967-1969 British geographer Rogers presided over the first experimental national survey of recreation, access to a meaningful flow of tourist flow information. Since the mid-1970s, Smith’s “Recreational Geography” and “Tourism Analysis Handbook” and Pierce’s “Contemporary Tourism and Geographical Analysis” have emerged. From these works, we can see that scholars attach importance to the study of tourists. In the early 1980s, travel geographer