为了应对入世给我国出版业带来的挑战和未来国际出版业市场的激烈竞争,特别是发达国家跨国出版企业集团对我国出版业形成的竞争压力,我国开始把组建大型出版集团作为出版业应对竞争的战略举措之一,通过组建一批主业突出、拥有自主知识产权、具有核心竞争力的出版集团,提升我国出版生产力和国际竞争力,带动我国整个出版业的发展。 To cope with the challenges posed by China’s WTO accession to the publishing industry and the fierce competition in the international publishing market in the future, especially the pressure of the multinational publishing conglomerates in developed countries on the publishing industry in our country, China started to form a large publishing group as the publishing industry to cope with the competition One of the strategic initiatives is to promote the development of our publishing industry through the formation of a group of publishing groups with prominent main businesses and independent intellectual property rights and core competencies to enhance our publishing productivity and international competitiveness.