网络的普及,给我们的生活带来了很多的变化。新世纪以来文学界上最引人注目的是“网络文学”。通过新世纪文学上轰动一时的网络文学来看其读者群,即是如今的主角年轻人的特性,同时通过针对他们来形成的营销方式来看现代的文化产业的成功秘诀在何方。本人要从这些潮流中,尤其 The popularity of the Internet has brought a lot of changes to our life. The most striking feature of literary circles in the new century is “network literature ”. Looking at its readership through the literary sensational cyber literature of the new century is the character of today’s leading young people and the secrets of the success of the modern cultural industry through the marketing methods that shape them. I want from these trends, especially