资本经营——企业经营的第三次跳跃

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随着我国经济体制的改革,企业的经营管理方式也在不断改进和发展,计划经济体制时期,企业是以生产计划指令产品为目的,它的经营管理方式为生产型,后来转变为有计划商品经济体制,国家对企业强调计划指导下的市场调节,企业以生产市场适销对路产品为目的,其经营管理方式就转变为生产经营型;在提出建立社会主义市场经济体制之后,企业的生产经营管理强调以提高经济效益为中心,原来一元化的产品营销管理模式已明显不能适应市场经济发展的需要,现在企业的经营管理方式又逐步向资本经营型发展。由此可见,我国国有企业先后完成了由产品生产向商品生产、由单一生产型向生产经营型的转变,人们称为“两次跳跃”;而由生产经营型向资本经营型的转变,则被称为“第三次跳跃”。 With the reform of China’s economic system, the management and management methods of enterprises are also constantly improving and developing. During the planned economic system, enterprises are aiming at production planning directive products. Their business management methods are production-type, and they are later transformed into planned commodities. In the economic system, the state emphasizes market regulation under the guidance of the plan of the enterprise, and the enterprise aims at the marketable and marketable products in the production market. The mode of operation and management is transformed into the production and management type; after the establishment of the socialist market economic system, the company’s production and operation Management emphasizes the improvement of economic efficiency as the center. The original unified product marketing management model has obviously failed to meet the needs of the development of the market economy. Now the management and management methods of enterprises are gradually developing into the capital management type. It can be seen that China’s state-owned enterprises have completed the transition from product production to commodity production and from single production to production management. People call it “two jumps”; while the transition from production and management to capital management, It is called the “third jump.”
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