通常我们都有这样一种观念,要想在世界范围内建立一个品牌,我们要有足够的时间以及长期的广告投入,事实上我们周围的一些品牌也是这样经过艰苦卓越的的努力才存活和发展下来。国际上享有盛誉的品牌都有几十年和上百年的历史了,宝洁、柯达、雀巢、高露洁等等,在品牌的长河中它们都是按照传统的方式循序渐进发展和建立品牌的。然而随着新经济时代的来临,社会的发展逐渐加快,速度和时间就决定了一个企业的兴旺和衰落。在这种新的环境中,我们的企业还习惯于大量的投放广告或者买断媒体的方式,期望着巨额的投资 Often we all have the idea that if we want to build a brand around the world, we need enough time and long-term advertising investment. In fact, some of the brands around us survived and developed hard and superior. Down. Internationally renowned brands have decades and hundreds of years of history, Procter & Gamble, Kodak, Nestle, Colgate and so on, in the long history of the brand in accordance with the traditional way they are progressive development and brand building. However, with the advent of the new economic era, the development of society is gradually accelerated, and the speed and time determine the prosperity and decline of an enterprise. In this new environment, our business is also accustomed to a large number of ways to advertise or buy the media, expecting huge investments