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随着咨询的不断社会化,咨询服务已开始渗透到社会生活各个领域。具有文化和商业双重属性的图书发行企业——新华书店,是可以向读者提供咨询服务的。一、提供咨询服务的必要性1.咨询服务是读者了解书店内部情况的重要途径。目前,购书已成了人们的社会文化生活的重要组成部分,基层书店每年都要接待数以万计的读者。在众多的读者中,对书店状况详尽了解的人并不多。人们为了购书的需要,总想了解一些关于书店的情况,诸如图书品种、分类陈列、经营状况等。其中,最突出的恐怕要算图书品种了。现在我国每年出版的图书达几万种,许多大型书店都备有二三万种图书,即便最基层的书店也陈列有几千个品种。读者要在这么多的图书中挑选自己中意的品种确实不太容易。同时,书店也几乎没有采取什么有效措
With the continuous socialization of counseling, counseling services have begun to infiltrate into all fields of social life. With the dual attributes of cultural and commercial publishing firm - Xinhua Bookstore, is able to provide readers with consulting services. First, the need to provide advisory services 1. Advisory services is an important way for readers to understand the internal situation of the bookstore. At present, purchasing books has become an important part of people’s social and cultural life. Every year, grassroots bookstores receive tens of thousands of readers. Of the many readers, there are not many people who have a thorough understanding of the status of bookstores. People want to buy books, always want to know some about the bookstore situation, such as variety of books, classified display, business conditions and so on. Among them, the most prominent is probably to count the variety of books. At present, there are tens of thousands of books published in our country each year. Many large bookstores have 20,000 or 30,000 kinds of books, even the most basic bookstores also display thousands of varieties. It is not easy for readers to choose their favorite species in so many books. At the same time, the bookstore almost did not take any effective measures