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本文首先介绍在业界中使用的一些概念、术语和定义,以便读者理解系列文章的内容,同时也方便今后交流。在此基础之上,文章先从高级广告系统的逻辑分层着手,介绍其分层的逻辑架构,及各层包含的功能模块。然后,将介绍与高级广告业务相关的逻辑服务,以及它们之间的业务接口和逻辑配置。接着,作者给出一个基于标准的完整的高级广告业务平台。最后,图解一个高级广告业务的实例——Telescoping广告。另外,本文尽量避开具体标准,对构成高级广告系统和业务的基础技术进行抽象描述。对于具体的标准及相关产品和方案,作者将另文介绍。
This article first introduces some of the concepts, terms and definitions used in the industry so that readers understand the content of a series of articles and also facilitate future communications. On this basis, the article begins with the logic of the advanced advertising system to introduce its hierarchical logical structure, and the functional modules included in each layer. Next, you’ll learn about logical services related to advanced ad business, as well as the business interfaces and logical configurations between them. Then, the author gives a complete standard advanced advertising business platform. Finally, illustrate an example of a premium advertising business - Telescoping ads. In addition, this article tries to avoid specific criteria and abstractly describe the underlying technologies that make up advanced advertising systems and businesses. For specific standards and related products and programs, the author will introduce another article.