市场份额是当今中国企业家日益关注的问题,许多企业把扩大产品的市场份额作为企业的首要目标,并为此处心积虑。然而当今的时代是高信息量的社会伴随着多元化的市场,所以一味抢占市场和扩大企业规模,其结果很有可能使“市场份额”成为企业不能自拔的陷阱。 一、许多企业走上一条靠银行贷款扩大生产规模、利用规模优势突然降价,从 Market share is an issue that Chinese entrepreneurs are increasingly concerned about today. Many companies regard expanding the market share of products as the company’s primary goal, and are conscious of this. However, today’s era is characterized by a high-information society accompanied by a diversified market, so blindly occupying the market and expanding the scale of the company, the result is likely to make “market share” become a trap for companies unable to extricate themselves. First, many companies embarked on a bank loan to expand the scale of production, the use of scale advantages suddenly cut prices, from