体育是衡量国家实力的标准之一,新闻媒体在体育发展的过程中肩负着重要的宣传职责,同时也要承担起应有的社会责任。全媒体时代,信息量急剧增长,信息交流更加便捷,但也存在信息无序化、泛滥化的问题,媒体有必要做好应对措施,加强社会责任感,发挥体育新闻应有的价值。 Sports is one of the standards to measure the national strength. The news media plays an important propaganda role in the process of sports development. At the same time, the media should assume its due social responsibilities. In the all-media era, the amount of information is increasing rapidly and the information exchange is more convenient. However, there is also the problem of information disorder and flooding. The media need to take measures to deal with this problem, strengthen the sense of social responsibility, and give full play to the due value of sports news.