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公益广告,也叫社会广告,是一种不以创造经济效益为目的,为了社会的公共利益,向公众灌输某种文明道德观念,以提高他们的文明程度的一种广告形式。公益广告的主要作用是传播社会文明,弘扬道德风尚。这种题型的价值在于综合考查学生运用语言的能力,同时也能从思想层面引起学生对社会的关注,引导学生树立正确的价值观、道德观、理想观念,弘扬良好的社会风尚,从而规范道德行为,提升人格修养。因此,这种考查题型在近两年高考中也备受命题者的青睐。
Public service advertising, also called social advertising, is an advertising form that aims not to create economic benefits, but also to instill a certain civilized moral concept for the public in order to improve their civilization. The main role of PSAs is to spread social civilization and promote morality. The value of this type of question is to comprehensively examine the students’ ability to use language. At the same time, they can also draw students’ attention to society from the ideological level, guide students to establish correct values, moral values, and ideal concepts, promote good social practices, and standardize morality. Behavior, improve personality training. Therefore, this examination question type has also been favored by propositioners in the recent two years of college entrance examination.