女性受众是个庞大的消费群体。因此,女性广告大有潜力可挖,关键在于如何站在女性的立场上,根据她们独具的特点创作出优秀的广告投女性所好,引导其消费。可从以下几个方面阐述:一、言说女性年轻、漂亮。永葆青春,追求漂亮,是每一个女性的共识。美人牌内衣广告如是说:“在每一件美人牌内衣的里面都有一个真正的美人,”它采用了抬高女性形象的策略,这个形 Female audience is a huge consumer groups. Therefore, there is great potential for women advertising to dig, the key is how to stand on the position of women, according to their unique characteristics to create excellent advertising investment in women is good, and guide their consumption. Can be elaborated from the following aspects: First, say women are young and beautiful. Eternal youth, the pursuit of beautiful, is a consensus of every woman. Beauty label underwear ads said: “In every beauty card underwear there is a real beauty, ” It uses a strategy to raise the female image, this shape