美国电视业与中国电视的最大不同点在于它的资金来源与工作对象。作为美国商业的重要组成部分,电视台主要是为广告商服务的,同时,它利用一切有效手段提高观众的观看率,从而在与其它电视台的竞争中赢得更多的广告买卖。据美国电视广告局统计,一九八三年,美国公司在电视上做广告的费用是四亿八千万美金。据不完全统计,列一九八四年底,美国大商业家在电视上做广告的费用要达到六亿一千万美金,比八三年的同时期增加了百分之二十七。 The biggest difference between the U.S. television industry and China Television lies in its sources of funding and its work targets. As an important part of American business, the television station mainly serves the advertisers. At the same time, it uses all effective measures to enhance the audience’s viewing rate and thus win more commercial sales in competition with other television stations. According to the U.S. television advertising agency, in 1983, the cost of advertising on television by U.S. companies was 480 million U.S. dollars. According to incomplete statistics, by the end of 1984, the cost of commercial advertising on television by U.S. grandmakers had reached 610 million U.S. dollars, an increase of 27% over the same period in 1993.