莫里斯主张手工印制图案,主张贴近自然,公司的方针政策也呈现出一种理想化的特点。但在公司的商业发展上,这些都成了广告的一个重点,而莫里斯也从各个方面策划,打造公司形象。因此他的公司经营状况呈现出一种在理想与市场之间徘徊的局面。——题记 Morris advocated manual printing of patterns, advocating close to nature, the company’s guidelines and policies also showed an idealized characteristics. But in the company’s commercial development, these have become a focus of advertising, and Morris also planning from all aspects, to create a corporate image. So his company’s business presents a situation of wandering between the ideal and the market. --Inscription