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广播电视作为现代化的传播媒介,可以及时将各种信息传播给大众,是宣传推介一个地方的重要平台,因此,各地日益重视通过广播电视外宣,来提高当地知名度和影响力,对外宣传报道也就成为地方台的重要日常工作。本文就此作了粗浅研究,以期为做好这项工作提供一定的参考和启示。随着区域竞争的日趋激烈,各地不断加大外宣力度,以树立地方形象,更好服务本地经济社会发展。广播电视作为主流媒体,凭借其强大的覆盖力、影响力,在外宣中发挥着主力军作用,党委政府重视,人民群众关注。但在其发展过程中,也面临着更多的挑战,如
As a modern media, radio and television can timely transmit various kinds of information to the general public. It is an important platform for publicizing and promoting a place. Therefore, all localities place increasing emphasis on radio and television outreach to enhance their local popularity and influence, and their external media coverage It has become an important routine for local stations. This article made a superficial study in this regard, in order to provide some reference and inspiration for doing this work. With the increasingly fierce regional competition, all localities continue to increase their efforts in outreach so as to establish a local image and better serve local economic and social development. Radio and television as the mainstream media, by virtue of its strong coverage, influence, play a leading force in the propaganda, party committees and governments attach importance to the people’s attention. However, in its development process, it also faces more challenges, such as