目前,020概念似乎一夜之间成了产业与创业新宠。020即Onl ine20ffl ine,将线下商务机会与互联网结合在一起,让互联网成为线下交易的前台,通过互联网聚合线下(尤其是本地商户)闲散的资源,消费者线上筛选并进行支付,而后线下消费。这种模式的最大特点是信息的可追踪性,有利于消费者信息的精准把握与广告主广告信息的精准投放。 At present, the 020 concept seems to have become the new darling of the industry and business overnight. 020 that Onl ine20ffl ine, offline business opportunities and the Internet will be combined to make the Internet a forefront of offline transactions, offline aggregation through the Internet (especially local businesses) idle resources, consumers online screening and payment, Then offline consumption. The most prominent feature of this model is the traceability of information, which is conducive to the precise control of consumer information and the precise delivery of advertisements by advertisers.