商品包装语言的翻译必须在不违背翻译准则的前提下,兼顾商品的特性以及消费者的语言习惯和心理特点,注重翻译的科学性与艺术性的结合。过于拘泥于科学性可能会使商品包装的创意不够新颖、独特,从而缺少吸引力。但是一味追求艺术性,甚至是追求一种怪异的“西化”效果,使包装语言变得怪异而难懂,这同样是商品包装语言翻译的过程中应该避免的。 The translation of the packaging language must not only violate the translation guidelines, but also pay attention to the combination of science and art of translation, taking into account the characteristics of the products as well as the consumers’ language habit and psychological characteristics. Too rigid enough to science may make the idea of ​​packaging is not novel enough, unique, and thus less attractive. However, the blind pursuit of art, and even the pursuit of a weird “Westernization ” effect, so that the packaging language becomes weird and difficult to understand, which is also the process of packaging language translation should be avoided.