目前,高校学生消费群以其独特的消费理念、较强的消费能力,已经成为市场上一个重要的消费群体,关注并研究他们的生活消费理念已成为一个重要的市场研究课题。国内专业研究机构-环亚在线传媒顾问自主调查的“中国高校大学生的品牌消费行为”第Ⅱ期调查于2006年3月结束。调查中,针对大学生对运动鞋品 At present, college student consumer group has become an important consumer group on the market with its unique consumption concept and strong spending power. It has become an important market research topic to pay attention to and study their concept of living consumption. Domestic professional research institutions - Central Asian online media consultant independent investigation of “Chinese college students brand consumer behavior” survey in the second phase ended in March 2006. Survey, targeted at college students sports shoes