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一句话总结:分析餐饮市场,明确经营思路,注重餐饮动向,调整经营方略。当今餐饮市场竞争已发生了很大的变化,从过去的国有企业、民营企业,合资企业等所有制企业之间的竞争,发展到中国企业与外国企业(如外资高星级酒店,麦当劳、肯德基等等)之间竞争;从过去单一餐饮行业之间的竞争发展到与商场、百货,房地产业、休闲娱乐业、企事业、民营、个体企业等各行各业举办的餐次企业之间的竞争。各种餐饮品牌店、专卖店(如烧烤店,包饼屋、咖啡店、洒吧、水饺店等)遍地开花,不断壮大:规模和档次也不断提高,可称“社会餐饮酒店化,洒店餐饮社会化,”如何在经营环境重围中,杀出“血路”冲出包围圈,使自己的企业得到生存和发展?一句话总结:分析餐饮市场,明确经营思路,注重餐饮动向,调整经营方略。
A word summary: Analysis of the catering market, a clear business ideas, pay attention to trends in catering, adjust the business strategy. Today’s competition in the catering market has undergone tremendous changes. From the competition between state-owned enterprises, private-owned enterprises and joint-stock enterprises in the past, the competition between Chinese enterprises and foreign enterprises (such as high-star foreign-funded hotels, McDonald’s, KFC, etc.) Etc.); from the competition between the single catering industry in the past to the competition among the catering enterprises in various trades and professions such as shopping malls, department stores, real estate, leisure and entertainment industries, enterprises, private enterprises and individual enterprises. A variety of restaurant brands, specialty stores (such as barbecue shop, cake bakery, coffee shop, sprinkle it, dumpling shop, etc.) everywhere, growing: the scale and grade also continue to improve, can be described as Catering socialization, “How in the encircling of the business environment, out ” Blood Road "out of the encirclement, so that their business survival and development? A word summary: Analysis of the catering market, a clear business ideas, pay attention to food trends, adjust Business strategy.